if(!gclsrc || gclsrc.indexOf('aw') !== -1){ Cross promoting content may seem like a time-intensive task, but utilizing a social media management tool will make it easy. Drive strategic decision making across the business with access to rich social data and analytics. Facebook releases two monthly reports: “Topics to Watch” and “Hot Topics.” These cover a range of topics (duh!) Since they’re sharing photos containing their own products, they’re being sure to directly tag each one. setCookie('gclid', gclid, 90); It helps build your brand, increase sales, drive website traffic, etc. It can be just as interesting to look at the global social picture, and consider how these technologies should impact marketing. And, with each post, they added a link to their website where people can go enrol for the program that suits them best. It was already used by numerous companies for business calls but became more relevant during the coronavirus crisis as more people started working from home. reposting pictures taken by their customers. If a user is checking out their Instagram feed and sees a product that they just have to have, it’s incredibly easy to go immediately to that product page on the website to make a purchase. They used both Instagram posts and Stories for this campaign and used attention-grabbing visual imagery to get people to click on them. Or you can download it manually here. Apart from the use of powerful social messaging, the campaign also garnered a lot of user-generated content for the brand. And, as people are staying indoors to avoid the spread of the virus, they have more time to indulge in a little binge-watching. Cupshe is a swimsuit brand that focuses almost exclusively on user-generated content in their Instagram strategy. People are already talking about this and posting related content, so this easily connects with the audience. If you have a product or service that you can allow free trials of, then do so to attract your social media followers to try out what you have to offer. Click that link above and you’ll land on a specific Statista report: the number of active monthly Twitter users worldwide. var date = new Date(); They would take a negative habit associated with millennials and show a positive characteristic that can be associated with it. As discussed earlier, a lot of social media marketing in 2020 revolves around the coronavirus pandemic that brought the world to a standstill. Create powerful social messages that convert. So, as an established brand, their social media marketing goal is not brand awareness, but only to maintain their brand image and engage their audience. It’s interactive, which is nice, and let’s isolate the statistics you really care about. They launched an Instagram Live series where people can connect with mental health experts to ask questions and share their problems. while (c.charAt(0)==' '){c = c.substring(1,c.length);} Every content marketer needs data from time to time. If you are looking to enhance social media engagement on Twitter, taking a humorous approach can be especially effective. Privacy And sometimes, finding this information can be a real pain in the neck. The best social media campaigns are those that manage to hit a nerve with their intended audience and this video did just that. It can be just as interesting to look at the global social picture, and consider how these technologies should impact marketing. This is a strategy that can be used by any brand in any industry. If you’re looking for quotable facts and stats, this is the page for you. This is another great example of a marketing campaign that uses social issues and powerful messaging to attract attention and get engagement. Not every social media marketing post is platform-specific. MoonPie continues to demonstrate the effectiveness of humorous content throughout their Twitter feed. When you’re pressed to create on a deadline, but you just can’t think of something original for a […], © 2020, CoSchedule - Terms of Service, Privacy Policy, none of these studies were published before 2017, 86% of businesses that currently partner with influencers, 16% of influencers still don’t disclose their affiliations, Disneyland (Anaheim) was the most instagrammed location, Cristiano Ronaldo added the most followers in 2017, The most followed pet on Instagram is a dog named Jiffpom, Katy Perry is still the most followed Twitter user, $1.1 billion was spent on mobile Twitter advertising in the US, Bleacher Report has the most Twitter engagement following of any brand, Twitter’s revenue per employee is $488,913, The USA had the most information requests from governments, Twitter received 715 court orders from Turkey. In fact, the 2019 Sprout Social Index found that 67% of consumers surveyed stated that they are most willing to like entertaining social media content, and 55% of consumers stated that they are most likely to share entertaining content. The lesson here is to stay active on social media and find ways to stay relevant, even if your business operations have halted. It may not be as surprising as the next two on the list, but it’s helpful to color in your next post. If you want to understand the frustrations or desires of your target audience, use passive social media market research techniques, like those detailed below, to get access to some of the same social media research … It is a classic product that everyone knows about and the key marketing goal for the brand is to keep their audience engaged. With only 280 characters per post, you have to give each one as much oomph as you’ve got. If you need a few numbers for your blog intro, or to strengthen an argument, this is an excellent resource. #ad is the most engaging hashtag on Instagram, which proves the power of influencer marketing. Both of these goals are achieved by their Virtual Background competition. Let’s end on a super-quotable piece. Even as companies focused on video posts during this period, 42% of customer service responses on Facebook, “Snapchat usage and engagement have gone down 15 to 40 percent since the release of Instagram stories.”. Year after year, social media platforms get more and more involved in selling products. Subscribe to our newsletter and get social media resources send to your inbox. This combined live videos, cause-based marketing, and cross-channel promotion all in one. With so many platforms and tactics to choose from, sometimes it’s best to start by looking to other brands for social media marketing inspiration. All users have to do is tap on the photo to view the featured products, tap on the product of their choosing, then click to view it on the website. The beauty of this campaign was that it touched a nerve and asked women around the world to share their pictures, showing how they are different. This page has all the basics: number of monthly Twitter users, percentage of those on mobile, Twitter users in the UK and US, and plenty more. It’s no secret that brands love to have some fun on the microblogging platform, and MoonPie has established itself as a fan favorite. Uncover trends and actionable insights from social conversations to better inform marketing strategy. A lot of brands are using live videos to connect with their audiences. Still need more stats to power your research? First things first, they let their followers know exactly how to be featured: by tagging @cupshe in their photos. But I’m especially loving their clever use of Spotify, YouTube and IGTV to showcase their brand new Casper Sleep Channel. Use these social media marketing examples as inspiration for your next campaign, or for confirmation that you’re heading in the right direction. For the brand, when users include #LushLife as a hashtag on their posts, the brand is able to see a collection of all user-generated content in one place. In this particular example, HBO used a popular show to get more people to register for their free trial. And these are especially centred around women’s empowerment, inclusion, diversity, and breaking beauty stereotypes.

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